Business Strategy Sessions in Northern Ireland
Play powered strategy sessions
Lead with vision. Shape the future
At WayMaker for Business, we believe a strategy session should spark energy not stifle it. Our facilitators use creative methods, including LEGO® Serious Play®, to guide teams through meaningful conversations that lead to clear, practical outcomes.
Whether your organisation needs a business strategy session, a leadership communication workshop, or a coaching strategy session, we help you move beyond traditional consultancy models. Each strategy workshop is designed to reconnect your team with its purpose, surface new ideas, and build plans that work in practice, not just on paper.
With experience delivering business strategy workshops across Northern Ireland and the UK, we focus on making strategy engaging, people-driven, and effective.
When to book a strategy session
A strategy session provides the clarity and direction your organisation needs during times of change or growth. Our approach suits a wide range of scenarios, including:
Refining your purpose, vision, or direction
Planning and testing new services
Navigating policy, funding, or structural changes (see our CSR work)
Preparing for growth or transformation
Whether you’re considering a coaching strategy session, a workshop on business strategy, or tailored business
strategy workshops, our facilitation helps you move forward with confidence and a clear plan of action.
Ready to plan your next step? Get in touch to discuss the right format for your team.
With LEGO® Serious Play® we help leadership teams to:
Explore challenges and opportunities in new ways
Strengthen communication and collaboration
Build shared ownership of strategy and decisions
Turn complex ideas into clear, actionable plans
Our business strategy workshops and coaching strategy sessions provide a creative, practical way for leaders to align, problem-solve, and move forward with confidence.
How the process works
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Is designed to make strategy collaborative, creative, and practical. By combining proven facilitation methods with playful tools like LEGO® Serious Play®, we help leadership teams move from ideas to action with clarity and confidence.
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Turn strategy into something tangible and collaborative through business strategy modelling with LEGO® Serious Play® and other creative tools.
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Explore the values, purpose, and narratives that shape your organisation’s direction building alignment and stronger communication within your team.
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Use playful, human-led methods to approach challenges differently, making space for fresh insights and stronger decisions.
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Structure outcomes into clear priorities, ownership, and next steps so your strategy becomes actionable. This links directly with our Team Alignment work helping groups share responsibility for success.
What did others say?
HIGHLY recommend Eileen’s Lego Serious Play! We brought Eileen in to help a consortium of five partners work through future strategy. To be honest there were a lot of sceptics in the room with a diverse group of individuals with differing levels of creativity, curiosity and even one Lego hater! We realised our inner five-year-olds and worker through a series of complex issues all whilst having lots of fun! The power of Lego and play is WELL researched. We had the most fantastic, liberating and consolidating day.
— Janet Schofield, CEO Compass Advocacy Network
The simple questions can be the hardest for small businesses to explain, such as what their core identity and their value proposition is, but these questions lie at the heart of an innovation led approach, and we require new tools to help businesses visualise and contextualise what the possible answers are. Smart Play is just such a tool. Using LEGO Serious Play methodology, it helps people and businesses build their answers in 3D! This powerful approach allows people to think in a different way, and help them utilise their creativity to define and understand their business in a way which may be new to them and allows for a more focused strategic approach.
— Stephen Scullion, 4i Innovation Manager, Ballymena Business Centre
Ready to transform your business with creativity and innovation?
